Trends Commentary "Building Tomorrow 2025-26"
Discover the key trends shaping the decorative paints industry in 2025-26
Key trends for decorative paints in 2025-26
- 1Trends and opportunities shaping the decorative paints industry in 2025-26
- 2Green & Circular: Key raw materials to watch in decorative paints for 2025-26
- 3Healthy Future: Key raw materials to watch in decorative paints for 2025-26
- 4Smart Functionality: Key raw materials to watch in decorative paints for 2025-26
Discover the key raw materials to formulate decorative paints in 2025-26 for the megatrend Healthy Future
Healthy Future covers formulation trends aimed at enhancing people's health — elimination of hazardous or sensitising materials, substances of very high concern (SVHC), and reducing indoor emissions to create safer formulations and label-free products.
Focus: PFAs- & silicone cyclic-free substrate wetting agents
They improve surface wetting and adhesion without using harmful PFAS. These alternative agents enhance the performance of coatings formulations by effectively reducing surface tension, ensuring uniform spreading and application.
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Smart Functionality: Key raw materials to watch in decorative paints for 2025-26