Explore our women’s health concept developed to support emotional well-being and help them stay balanced throughout the day.
Concept Rationale
Fluctuations in female sex hormornes oestrogen and progesterone are a natural part of a woman’s life, occurring across different stages from the menstrual cycle to menopause. These changes can significantly influence brain chemistry and neurotransmitter balance, making women more susceptible to mood shifts, irritability, anxiety, and emotional instability. At any given time, the overwhelming majority of women are experiencing active hormonal shifts, with PMS symptoms affecting over 90% of women and around 80% experiencing symptoms during perimenopause and menopause. As a result, emotional wellbeing is closely linked to hormonal health and plays a critical role in overall quality of life.
In today’s fast-paced environment, these hormonal-driven mood changes can be further amplified by stress, poor sleep, and lifestyle factors, impacting mental resilience, focus, and daily functioning. Maintaining a balanced mood is therefore not only about managing occasional emotional fluctuations, but also about supporting long-term mental wellbeing and the ability to cope with everyday demands.
Target Market
Mood Balance Liquid Shot contains holy basil extract, magnesium bisglycinate and L. gasseri to support emotional wellbeing, promote better sleep quality, and help women manage everyday stress more effectively. By addressing mood and rest, it supports women’s wellbeing through periods of stress, hormonal shifts and demanding lifestyles.
Consumer Benefits
- Formulated as a combination of clinically proven actives: Holy Basil Extract, magnesium and L-gasseri.
- Formulated with fruit concentrates and natural flavours.
- Convenient, once-a day shot
After logging in to MyIMCD you can see the Mood Balance Liquid Shot formulation and discover more about the nutra actives ingredients below.
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